CHAPTER 2
Audience and Purpose
Primary audience: New employees to Campus Health
Secondly audience: Health Promotion Department, and Supervisor
Relationship with audience: Primary audience: colleagues within the same department
Secondary audience: Supervisor of same department
Purpose of document: This document is "to inform, instruct and persuade" (as stated in Chapter 2).
Audience and purpose statement: The purpose of this document is to explain to new colleagues the difficulties that come with planning an event on the UA mall. I will show who the main contacts are, how to follow a timeline, and suggestions for avoiding common mistakes made when planning and organizing a health event.
Intended use of document: For new employees to be able to plan, organize, and implement a health event on the UA mall in a timely fashion while following all necessary UA policy and procedures.
Information needs: Employees may, or may not, be new to the UA so they may or may not be familiar with the process of reserving a space on the mall, or with Health Promotion protocol. Instructions will need to be descriptive and easy to follow.
Technical background: The primary audience can be considered laypersons.
Cultural considerations: New employees may have experience at another university in the past, but they may come from different backgrounds and experiences, as well. Some higher education and/or health-related terminology may be used, as they were hired for a higher-education health-related position, but the wording will need to be clear and direct.
Probable questions: What types of health events are planned on the UA mall? How much time will I need to set aside to organize these events? When should I start planning? Who are my contacts in Health Promotion? Who are my contacts in the Student Union office? How do I reserve a golf cart to transport equipment? What is the timeline for this?
Probable reaction: New employees will most likely be grateful for this step-by-step information; however if they are familiar with some of the procedures already, they may not follow each step and skip ahead.
Audience Preferences about the Document
Length and detail: This document may be a few pages long, to ensure appropriate steps are taken. This should be acceptable for a higher education professional.
Format and medium: A PDF with instructions would be beneficial. This can be printed for new employees, or attached to an email. It may even be referenced in a memo distributed via email to all new employees.
Tone: A friendly, but professional tone would be best.
Due date and timing: This document will be included in the initial paperwork given to new employees during their first week and will also be available on a shared drive for easy accessibility.
Budget: No printing costs are needed for the email distribution of the PDF; however if printed by supervisors or new employees, this paper cost will be included in the Health Promotion budget.
CHAPTER 10
The Negative Effects of Strip Mining on the Cumberland Plateau Region of Kentucky
1.0 INTRODUCTION
1.1. Description of the Cumberland Plateau
1.1.1. location of the region
1.1.2. geographical formation of the region
1.1.3. natural resources of the region
2.0. BODY
2.1. Description of the Strip-Mining Process
2.1.1. types of strip mining
2.1.2. strip mining method used in this region
2.1.3. open-pit mining
2.1.4. auger mining
2.1.5. contour mining
2.2. Environmental Effects of Strip Mining
2.2.1. increased erosion
2.2.2. permanent land damage
2.2.3. water pollution
2.2.4. increased flood hazards
2.3. Economic and Social Effects of Strip Mining
2.3.1. lack of educational progress
2.3.2. unemployment
2.3.3. depopulation
Assuming the thesis title is "Decades of strip mining have devastated the Cumberland Plateau's environment, economy, and social structure," the group member presenting the outline in class would start with the Introduction of the description of the Cumberland Plateau, but would also provide a brief overview of what is to follow. The Body would include the description of strip-mining, as well as the environmental, economic and social effects of strip-mining. The conclusion would include a summary of the most relevant topics and the "take-away" messages for the audience.
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